1st National Bank of South Florida: A Case Study

Working with New England Toy has been such a breeze. Great service and great product. We don't need to go anywhere else for our plush toys.

-- Linda Ogden, Marketing Coordinator, 1st National Bank of South Florida

The 1st National Bank of South Florida has six branches, all in Miami-Dade County. The bank is well known for its charity work, strong presence in the community, and “Red,” its lovable red puppy mascot who appears at events around town.

When 1st National Bank needed Red custom plush toys to give away to children’s charities and at community events it turned to New England Toy. We worked with Linda Ogden, the Marketing Coordinator at 1st National Bank of South Florida, to bring Red to life, first as a custom plush toy and then as a full size mascot, ensuring that customers and locals alike recognize 1st National Bank’s work in their communities. We even delivered the Red plush toys to 1st National Bank a full month ahead of schedule which gave them more time to give the toys away.